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SMGN Archives
Sept 27 , 2007
Publix Greenwise Market debuted in Palm Beach Gardens today not more than 1/4 mile away from its primary competitor in supermarket green, Whole Foods Market. The 39,000 square foot facility provides an extensive selection of health, earth-friendly, all-natural and organic products.
Based in Lakeland, Florida, Publix is privately owned and operated by its 142,000+ employees. Publix is located in Florida, Georgia, South Carolina, Alabama and Tenessee. Sales in 2006 exceeded $21.7 billion.
Publix slowly introduced its Greenwise brand through its other 913 stores. When Whole Foods proved a success it was apparent that there was demand sufficient to support a dedicated environmentally conscious store. Publix was poised for the move as it had already targeted high end consumers with its exceptionally clean look and personal customer service. Publix received the Environmental Protection Agency's Environmental Merit Award as far back as 2000. Supermarket Green News interviewed Maria Brous and Dwaine Stevens in Publix Media & Community Relations.
Our News
Sept 27 , 2007
Supermarket Green News went from the drawing board to live publication today. James Carvin, founding editor, has taken on the project. Carvin has developed search portals and online communities since 1997. Among other projects he developed the Ghostsurfers.com search portal in 1999. Ghostsurfers was one of the 500 most visited sites on the web in July, 2000. Most recently he designed the Creative Realty Network search engine for real estate investment properties and will be taking on Supermarket Green News as a special interest for business green.
"I think that business green is going to get bigger with time. It's also fascinating as can be. Supermarkets are at the heart of green because they involve what we eat. But there is also a business side to it. It involves everything from energy and water usage and savings to reduction of liabilities and risks. Plus, let's face it. There is the profiteering stand point. American ingenuity will bring in new ways to save, new ways to protect people and the environment. So to a certain extent it's about introducing new products."
The news format is new for Carvin. It will involve hiring reporters and soliciting advertising, which is a full time project.
"I see myself as starting the project and then handing it on to others more qualified than myself. We will begin recruiting talented journalists once we prove the model is profitable. There are enough green related businesses to support the advertsing side at this time. Supermarket executives and investors will want to get all their news in one place. So we'll syndicate it and that should provide a lot of links back to us, along with great newswriters and new advertisers. My guess is we should grow fairly quickly, even though we don't plan to be a consumer oriented site. Consumer driven, yes. Oriented, no."
Publisher info
Supermarket Green News welcomes freelance journalists to contribute articles on the business side of supermarket green. SMGN will feature new articles every week and syndicate by RSS and press release. Articles submitted for publication must be timely and demonstrate various ways business is interested in environmental causes. Emphasis should be on analytics, law, innovation in some aspect of operations or supply and be of interest to supermarket executives, investors, contractors or suppliers.
Articles can be submitted by email. Photographs should be reduced to 1 MB or less prior to submission. Send to
editor @ supermarketgreennews.com .